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American
(1918–1986)
in
1964
Screenprint on paper
44.125 x 32.25 x 0.875 in.
Gift of the Kathryn C. Wanlass Foundation
2011.93
In her striking 1960s pop prints, Sister Corita Kent made use of advertising and hand-drawn signage obtained from the Market Basket, a Los Angeles grocery store located across the street from Immaculate Heart College, where she taught. Corita was inspired to make work around the theme of food partly in response to Lyndon Johnson’s 1964 speech inaugurating his War on Poverty program. She addressed consumers not of products but of life. To get our attention, she chopped up slogans, reversed well-known phrases, stacked adages, morphed mottoes, and contrasted crisp-edged fonts with sloppy handwriting. She interrupted subliminal responses to well-known slogans by decontextualizing them, borrowing their promises in the name of celebratory humanism: “The best to you each morning,” “There is nothing like a Lark,” “Be Alive.” A true subversive, she converted advertising and signage into appeals for her moral concerns.
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